Recruiting, just like every industry, will undergo major changes.
Either you find a way to stay ahead of the curve, or your current way of doing business becomes obsolete.
One of the things I have noticed about the recruiting business for most positions is that it is mostly transactional.
A recruiter gets a job opening (or more likely, several at once) and then starts emailing an existing list or cold emailing through LinkedIn.
However, when I talk to a Partner at an executive recruiting firm, the approach is different. They have established relationships across industries. They have a credible profile in the minds of both former recruits and potential candidates.
Granted, the pools they swim in tend to be smaller. There aren’t many people who could be CIO of a Fortune 50 company, for example.
But the takeaway is this: how can you grow your network and stay top of mind of those high quality candidates who are not actively looking?
Cohort Alpha was designed to help you take your existing mailing list of candidates and then them into an evergreen pool of opportunities.
- Create a stream of new recruiting engagements
- Build credibility and visibility with top talent
- Increase your likelihood of successful placements
Cohort Alpha cultivates a community of high performers with exclusive content that make them better candidates and hiring managers.
Instead of just emailing your list when you need to fill a position, consider doing something different: send an email where you offer them value, even though you don’t have a position, such as joining Cohort Alpha (we can provide the templates for you).
We can give you the platform to stay top of mind with them by sharing advice, job opportunities, and other types of benefits that can build your funnel for future engagements as well as current placements.
Recruiting is about building a community that adds value to talent, to hiring managers, as well as to yourself.